A selection of brand, marketing, and digital design work focused on clarity, consistency, and real-world impact.
Brand Identity System | BeatsFest
Developed a cohesive brand identity system for a music-focused brand, including logo design, typography, and color strategy to support consistent and scalable visual communication.
Challenge: Create a recognizable and flexible brand identity for a music-focused audience that feels modern, energetic, and scalable across platforms.
Approach: Built a visual system centered on bold color contrast, distinctive typography, and a flexible logo mark designed for both digital and print applications.
Social Media Campaign Design | VFW
Designed static and motion assets for Memorial Day outreach and event promotion, creating a cohesive visual system that improved clarity, strengthened engagement, and helped drive record attendance.
Challenge: Event communication lacked visual consistency and clarity, making it difficult to effectively promote activities and engage the local community.
Approach: Developed a cohesive campaign using strong visual hierarchy, clear typography, and a unified color system to improve readability, reinforce messaging, and create a consistent experience across all materials.
UX/UI Design | Portfolio Website
Designed and developed a responsive portfolio website focused on clear navigation, strong visual hierarchy, and an intuitive user experience to showcase work effectively.
Problem: The goal was to create a portfolio that clearly communicates my skills and experience while guiding users through content in a way that is easy to navigate and visually engaging.
Approach: Focused on structuring content with a clear hierarchy, prioritizing key sections such as featured work, services, and about information. Designed a layout that balances visuals and text while ensuring accessibility and responsiveness across devices.
Key UX Decisions:
- Simplified navigation to highlight primary user paths (work, about, contact)
- Designed a clear content hierarchy to guide users through the page
- Used consistent spacing and typography to improve readability
- Prioritized mobile responsiveness and scalable layouts
- Balanced visual interest with usability to avoid clutter
TOWN Restaurant Brand & Dining Experience System
TOWN is a modern Chinese dining concept built around atmosphere, storytelling, and elevated cuisine. This project focused on creating a cohesive brand system across print and in-restaurant touchpoints to enhance the guest experience and reinforce a sense of quality and cultural identity.
Challenge: The challenge was balancing rich, high-contrast visuals with readable typography and structured layouts suitable for real-world restaurant use.
Goal: The goal was to design a unified visual system that could translate across multiple formats—including menus, table tents, and brochures—while maintaining clarity, elegance, and strong brand recognition.
The visual direction combines bold contrast, refined typography, and cultural symbolism to create a high-end yet inviting aesthetic.
A dark background paired with red and gold accents reinforces themes of tradition, fortune, and premium dining, while clean layout structures ensure usability across all materials.
The table tent serves as both a promotional and storytelling piece within the dining environment.
It was designed to capture attention quickly while maintaining consistency with the overall brand system, using strong imagery and concise messaging to enhance the in-restaurant experience.
The table tent serves as both a promotional and storytelling piece within the dining environment.
It was designed to capture attention quickly while maintaining consistency with the overall brand system, using strong imagery and concise messaging to enhance the in-restaurant experience.
The brochure expands the brand narrative by introducing the restaurant’s concept, values, and dining experience.
A structured grid system and consistent visual language ensure cohesion across multiple pages, while balancing imagery and text for an engaging and informative layout.
This project strengthened my ability to design for real-world applications, balancing aesthetics with usability.
It highlights my skills in brand development, layout design, and creating cohesive visual systems that support both marketing and user experience goals.
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